Key benefit to “being taken back to value drivers, client needs/ wants.
Read MoreDeeper understanding of pricing models and drivers
Read MoreWe managed to create a middle category offer that everyone would want (and a lower one that no one would) which effectively meant a price-raise for everyone.
Read MoreAn all-round reflection on our business; it uses simple tools to work together
Read MoreHelped us align our pricing strategy with our product value, and helped us realize strategic changes needed to the products
Read MoreVery structured flow, always focused on the goal
Read MoreLaunched a minimum viable product for a different target group based on the pricing strategy discussions.
Read More