Webinar - Finding your innovation’s perfectly balanced price
Your innovation offers your customer’s great value…eventually! They need to invest time, effort and money to capture that value, and since it’s new, it can all feel risky to them.
In this free webinar we explained how you can balance these competing demands as you build your price architecture:
How much of the initial costs should we get the customer to pay?
How can we capture a fair-share of the value, but manage our risk?
How can we adjust our offer and price design to find the ideal balance?
If you are curious to watch this webinar, contact us and we will share the recording with you.